Free engagement rate calculator for Instagram, TikTok and YouTube
Enter a post's views, likes, comments, shares and saves, plus followers and reach, and get its engagement rate three ways at once.
Engagement rate
- Engagement rate by followersAdd at least one interaction.
- Engagement rate by reachAdd at least one interaction.
- Engagement rate by viewsAdd at least one interaction.
How to use it
Engagement rate has three common formulas. Enter one post's numbers and the calculator shows all three side by side.
- 1
Enter the post's interactions
Likes, comments, shares and saves. Views sits beside them.
- 2
Add followers and reach
Each one you enter unlocks the rate divided by it.
- 3
Say which rate you quote
By followers, by reach or by views. They are not interchangeable.
A calculator works until you report on every post
ContentWorkflow pulls the numbers from Instagram, TikTok and YouTube for you and shows how every published post performed.