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Notes on running video production

Opinion and announcements: arguments about how content production should be run, honest accounts of where common setups break, and what changes in ContentWorkflow. For step-by-step craft writing, the guides are the other half.

Read the guides What ContentWorkflow does

Latest posts

Newest first. Nothing here is a placeholder — if it's listed, it's written.

Opinion11 August 20267 min read
When a spreadsheet stops working for video production
Sheets are genuinely good at planning video work — until they aren't. Where they win, the five places they strain, and an honest test for whether to move.

Elsewhere on the site

If you came here from search, these are probably what you were after.

Guides

Longer how-to writing on the craft: content calendars across multiple clients, and review rounds that hold together.

Features

The product itself — pipeline, calendar, review, publishing and analytics in one single-operator workspace.

Pricing

One plan at $29/month or $290/year USD. No free tier and no trial — the terms are on the page, not after checkout.

Every video, from idea to analytics

One workspace for the clients, the calendar, the cuts, the notes and the scheduled posts to TikTok, Instagram and YouTube. Built for the person doing the work, not for a team of them.

See pricing Read the guides

$29/month or $290/year, USD. One plan, no free tier and no trial.