The spreadsheet, retired.
What gets collected.
Per platform, per post, on a schedule you do not run.
Reach and views
Views, reach and impressions per post, per platform, against the same content item you planned.
Engagement
Likes, comments, shares and saves, so a post that under performs on views but over performs on saves is visible.
Watch time and retention
Watch time, average watch percentage and completion rate, the numbers that decide whether the hook worked.
Followers gained
Attributed to the post that earned them rather than to the week.
Click-through
CTR where the platform reports it.
Best hooks
The opening line is a field on the content, so the same hook used across videos builds its own record.
Kept fresh without you.
A background job, not a button you remember to press.
Synced every six hours
A scheduled background run refreshes every connected account. Retries are per step, so one platform being down does not lose the rest of the sync.
Filtered like the pipeline
The same client, project and tag filters apply, so a brand's numbers for the month are a filter rather than an export.
See how this fits the rest of the workflow on the features page.