Free tools for content agencies
Templates, checkers and calculators for the parts of the job that still live in a spreadsheet or a caption box. Every tool works on its own, no email and no signup, whether or not your agency runs on ContentWorkflow.
All tools
Open one and use it. The templates download as CSV, the checkers run in the page.
Content calendar template
A CSV for Excel, Google Sheets and Numbers with pipeline status, hooks, captions, publish dates and result columns.
Video production tracker
A project tracker spreadsheet that follows shoot dates, versions, review rounds, approval and delivery.
Video spec cheatsheet
Aspect ratios, caption and title limits and upload rules for TikTok, Reels, Shorts and long-form YouTube in one table.
Caption length checker
Count a caption against every platform limit as you type, hashtags included.
Engagement rate calculator
Work out engagement rate by followers, by reach or by views, and see why the three disagree.
The tool that replaces the spreadsheet
ContentWorkflow is the version of these templates with the files, cuts, notes and publish schedule attached to every row instead of linked from it. Built for agencies running content for several clients at once.