Stop saving Reels you'll never find again.
Capture it wherever you found it.
Saving has to be faster than not saving, or it doesn't happen.
Paste a link, get a card
The title and thumbnail are fetched for you the moment you save. A link that won't preview still saves under its hostname rather than failing.
Share straight from your phone
The app installs as a PWA and registers as a share target, so Instagram's or TikTok's share sheet lists it. Share a post, a photo or a video and it lands on the board.
Upload what isn't a link
Reference images and video clips upload directly to the board and are stored alongside everything else, with the same preview treatment.
Say why you saved it
Every item takes a note. The hook you want to steal, the transition to copy, the thing that made it work. Ideas without context are just clutter.
Promote it into production
Turn a saved item into a content item in whichever project you pick. It enters the pipeline at Ideas with its context intact, so nobody re-types the brief.
Throw it away
A board only stays useful if clearing it is easy. Delete an item and the stored media goes with it.
The part every other tool leaves out.
A mood board is where ideas go to die. This one has an exit.
Convert, don't copy
Pick a project and the saved item becomes a content item in it, entering the pipeline at Ideas. From there it's the same object your editor, your calendar and your analytics all see.
One board per workspace
References aren't filed away per client before you know what they're for. The board is the shared pool. The project is chosen at the moment you decide to make the thing.
Ready to make something? See the rest of the workflow.